A florist arranges a bouquet while her phone records. XOW turns the clips into posts for Instagram, TikTok and Facebook. A baker decorates a cake. XOW turns the clips into posts for Instagram, TikTok and Facebook. A host makes a bed in a rural guesthouse. XOW turns the clips into posts for Instagram, TikTok and Facebook. A hairdresser blow-dries a client’s hair. XOW turns the clips into posts for Instagram, TikTok and Facebook.

Private beta · Coming soon

You arrange
the flowers.You bake
the cakes.You welcome
the guests.You style
the hair.We’ll make sure the world sees it.

Select your clips. XOW turns them into on-brand social content and takes care of publishing.

Join the beta or write to hello@xow.app

Your content, created and published automatically.

  1. You do the living

    Record your day as you already do: your work, your products, your place.

  2. We handle the rest

    XOW edits your clips into reels with your brand, your tone and your captions.

  3. Your story gets seen

    You approve, and XOW publishes on your social accounts. More time for what matters.

Once. All your channels.

XOW creates and publishes your videos where your audience is.

  • Instagram
  • Facebook
  • TikTok Coming soon
  • YouTube Coming soon

More channels, more reach. You just pick the clips.

You do.
We XOW.

Less editing.
More living.
hello@xow.app

Join the waitlist

The beta is free and open to a few businesses. We’ll write to you when there’s a spot.